How Your Auction Works Admin
Our Auction Process – Step by Step
When the term “Auction” is used it can be a wide term. We want you to know exactly what you’re going to get and exactly how the process will go. It’s straight forward and painless. We get it done in 5 steps, scroll down to see how we operate from start to finish!
Step 1 – Free Consultation
One of our auction specialists will come to your property and discuss your unique situation. They will assess the items to be sold, discuss possible timing of your auction, costs, and what options work best for you.
Step 2 – Inventory
We will come to the location of the items being auctioned, take pictures and make a detailed list to be used for advertising.
Step 3 – Setup
Our most extensive step but don’t worry this step is all ours.
It’s All About Location
You have options with Downs Auction, during your consultation we will discuss the location options with you. No matter what option you pick, we handle everything.
You won’t lift a finger. The Downs Auction crew will provide everything needed for a quick and effective setup (see whats included in every setup below). Depending on the size of the auction, our team will come to the auction location at minimum two days before your event.
If you’ve selected to have your items auctioned at our facility we will bring our trailers to your location and carefully clean and load up your items and bring them to our facility. Once they’ve been received will will setup the up in a professional manner to help bring the highest bid possible.
If you’ve selected to have your items auctioned onsite the Downs Auction crew will provide everything needed for a quick and effective setup. Depending on the size of the auction, our team will come to the auction location at minimum two days before your event.
Downs Auction will provide a portable table system where your items can be placed. Our setup team will provide all needed tables for the product being sold, and will quickly take them down right after the auction.
Bare tables don’t provide the clean look that the ones with table cloths do. We take care of this aesthetic aspect and bring table cloths that we secure carefully on the tables.
Custom Display Boxes
At Downs Auction, we believe in going the extra mile. Our custom made boxes ensure pristine presentation of the items being auctioned. These boxes provide organization for smaller items being sold.
De-cluttering and cleaning can have a significant improvement on the end results for your auction. Downs Auction will make sure all items being sold present well to potential buyers.
Prepared For Weather
We come prepared for any type of weather so that nothing gets in the way of your sale, and help protect your items being sold.
Standing in the cold might prompt shivering people to go home without buying anything. So if you intend to set up your estate auction during the winter days, we’ll save your sale by bringing heaters along.
During the summer season when the temperatures are at their peak, auctions can quickly become uncomfortable due to the heat. Downs Auction will help ease the heat with misting systems.
Tents can be invaluable when auctioning in an open area. We will provide and install commercial grade 20×20 tents when applicable.
Custom Portable Restrooms
Portable restrooms are another of the much-needed-yet-not-much-talked-about services that Downs Auction offers. Our clean, custom portable restrooms will be received with many sighs of relief.
Extensive Product Knowledge
The team at Downs Auction has a wealth of knowledge about different products, which is one of the many secrets of their effective marketing and selling strategies. We dip into our reserves of experience and create marketing campaigns that center around your event. Our 38 years of experience and knowledge will simply lead to more money in your pocket. We have conducted auctions ranging from Commercial Liquidations to Farm and Ranch Auctions to Heavy Equipment and High End Estate Auctions.
Direct Marketing – Pictures, Web, Email Blasts, Fliers, Newspapers, Etc.
Our website generates over 14,000 users per month. We will create a page on our website specifically for your auction.
Digital Marketing -
Our marketing team has over 20 years of highly trained digital marketing experience. We cover every marketing avenue from Google to Facebook and social media. Our team puts your auction and your items in front of tens of thousands of potential buyers. Depending on the items we sell, we cover everyone from local Idaho buyers to buyers in Sweden looking to buy a full size tractor (yes this is real and yes we’ve done it). Bottom line, we’ve got reach that no one else does.
Email Marketing -
We capture emails from previous auction goers and market your auction to them. Our team has a proven two-step process, we send out an email two weeks before your auction and a reminder email the day before your auction.
Our graphic design team will build a professional flyer for your auction. This flyer will be displayed at all auctions leading up to yours.
We will advertise your auction in multiple newspapers, such as the Idaho Statesman, Press Tribune and The Ontario Argus
Full photo shoot of highlighted items to be auctioned.
Lets get ready to rumble! You will feel the excitement in the air the morning of your sale. The crowds will come, get a bid number and anxiously await their chance to bid. We understand that your auction deserves the best and so it will be conducted by professional, championship auctioneers to achieve the best prices for your items. When the dust is settled and the bidding has ended, every last item will have been sold! Don’t worry about clean up, we will handle that as well.
Step 5 – After the Auction
The auction location will be cleared immediately after the close of the auction. We will provide you with an auction sales summary so that you can view each item sold. In 10 business days a check will be mailed to you.
Like what you see? The first step starts here…
Send us your information and get your Free Consultation.